Branding & Communications
Strategic Brand Development
Who are your stake holders? What do they think of your organization? What motivates them? What imagery do they relate to? These are the questions that a well crafted brand strategy and communications platform seeks to understand, and then answer, with simplicity, clarity, and resonance. Branding involves creating a unique name and image for a product in the consumers' mind, mainly through communications with a consistent theme. A well crafted brand platform serves as a “north star” that guides all of your marketing and communications programs so they work in concert to consistently reinforce your value and positive impact. For non-profit institutions, branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers and funders. George & Associates have the expertise and creativity to assist our clients in identifying what it is that is unique about your programs, products or services and how best to differentiate yourself in the marketplace with your desired audiences.
A Brand is much more than a name, symbol, or design. Your brand is the image you project; how your customers and funders perceive your product or services and what it is that differentiates you from your competitors. And at the end of the day, the added value you can convey represents your Brand Equity.
The communication strategy for your Brand needs to reinforce your image. Your logo, your promotional materials and all communications need to reinforce the Brand. How and where do you communicate with your target audience? Who is your target audience? George & Associates have the expertise to help you craft an effective communication program to promote your brand and maximize results.
Desired Outcomes on behalf of clients
• Strategic brand development
• Enhanced reputation and customer acquisition
• Digital and traditional donor engagement program development
• Alternative revenue source development
• Management consulting and strategic planning for internal support operations
• Accreditation development and assistance